Milwaukee Fashionistas Rejoice!


On Sept. 6, from 5 to 9 p.m., Fashion’s Night Out Milwaukee is set to debut Downtown!

What's Fashion's Night Out?

Fashion’s Night Out is an unprecedented global initiative created in 2009 to celebrate fashion, restore consumer confidence, boost the industry’s economy during the recession and put the fun back in shopping!

From Manhattan to Milan and Atlanta to Australia, Milwaukee will join more than 100 cities and 15 countries around the world to host Fashion’s Night Out.

What's Happening In Milwaukee? (Download the Map!)

Boutiques and salons throughout the Historic Third Ward and downtown will transform Milwaukee into a fashion playground, offering events, music, food, live models, appearances from local celebrities, stylish surprises and, of course, lots of shopping — thanks to extended hours and in-store VIP treatments.

Your favorite retailers from the suburbs will also be participating with hot “Pop-Up Shops,” located in top salons, home retailers and galleries in the downtown area.

Ride the Trolley!
Ride the Trolley Loop for only $1 and connect to all FNO Milwaukee destinations. Plus, Public Service Ambassadors will be on board to guide shoppers to boutique destinations.

Easy Parking!
Visit to find terrific parking
options for Fashion's Night Out Milwaukee.

Enter-To-Win the Fashionable Milwaukee Prize Package

  1. Pick up a punch card at the Boston Store Pop-Up Shop during Fashion's Night Out.
  2. Get your card punched by 10 participating retailers.
  3. Drop off your card at our after-party at Oak, 231 E. Buffalo St., before 10 p.m.
  4. If your card is drawn, you will win: two-night stay at The Iron Horse Hotel,gift cards to Surg Restaurant Group, Boston Store, Mason Street Grill and Rustico, facial and blowout at Roots Salon, cut and color at Erik of Norway-Downtown and two tickets to Skylight Music Theatre.

FNO Retreats

Stop by SPiN Milwaukee, Club Charlie's (don't miss the Michael Jackson vs. Prince dance party!), Hotel Metro, Ryan Braun's Graffito or Oak during FNO Milwaukee for cocktail specials.

For additional information, please email

Fashion's Night Out Milwaukee Official Sponsors

M Magazine  |  Historic Third Ward Association

East Town Association  |  Westown Association  |  Milwaukee Downtown BID #21 




A-Trio featuring Brenda Schweder Jewelry 215 N. Water St.,Guided “Make-N-Take” sessions (while supplies last) to make Creative Hand Pendants; complimentary jewelry inspections, cleanings and polishing to everyone; showcasing new additions to A-Trio; champagne and cookies.

Anthropologie, 301 N. Broadway, Refreshments/treats, models showcasing favorite fall looks, personal shopper on hand for free services.

“Gossip Girl” Jessica Szohr Designer Trunk Show, Bieg Boutique and HoodiePet Pop-Up Shops at The Aveda Institute of Beauty & Wellness, 327 E. St. Paul Ave., A trunk show of Szohr’s personal items (gifted by top designers and worn once by the fashionista) available at a drastically reduced price. (A portion of proceeds to benefit children’s charities.)
Complimentary makeup refreshes and braiding; Bieg giveaways for first 10 people to make a purchase; gift certificates distributed throughout event.

Boston Store Pop-Up Shop, 262 E. Menomonee St. (next to Snap Fitness), Fashionable Milwaukee Prize Punch Card pick-up location; official FNO Ts and tote bags; DJ Bizzon, cocktails & hors d’oeuvres from Ryan Braun’s Graffito; gift card and prize giveaways every 30 minutes; Chanel mini makeovers and Chanel Nail Bar; discounts on everything in the shop.

Boutique Larrieux, 315 N. Broadway, Not Your Daughter's Jeans trunk show, sizes 12-24, gift with every purchase of 2 pairs of denim or more.

Erik of Norway-Downtown and Groom on-the-street ambush makeover teams in the Third Ward

Eye Candy Pop-Up Shop at Neroli Salon & Spa, 325 E. Chicago St., Complimentary makeup refreshes with new Aveda Flower Passion Fall makeup.

Five Hearts, 153 N. Milwaukee St., Drinks, sweet treat table, models, music, giveaway with purchase plus 15% off fall and 20% off denim, raffle to win a La Mer watch.

Flirt featuring Roots Salon, 317 N. Broadway, Free mini makeovers from Roots Salon, Roots Buy 2, Get 1 Free sale.

Goldi Pop-Up Shop at Dart Salon & Spa, 121 N. Jefferson St., Music, food and beverage; 20% off salon services.

Hotel Metro’s Zen on 7 featuring Fred Boutique and Zita Bridal Salon, 411 E. Mason St., Cocktails and fashion, plus, the city’s best rooftop view.

I See London Pop-Up Shop featuring Impressions Day Spa at The Marshall Building, 207 E. Buffalo St., Julie Schnoll Designs and Jodi Marcus Vintage Designs, apps and beverages, hair and make-up tips.

Lela, 321 N. Broadway, Free gift with $100 purchase, Skinny girl cocktails, sidewalk chalk artist, event video recording the event and uploading to YouTube, chair massages by Stan the Man.

Luci Boutique, 532 N. Water St., 25% off entire store, wine & cocktails, light apps, photographer, hair and makeup, light massages and violinist.

Luxx Boutique, 338 N. Milwaukee St. #202, Live music from Aliesa Nicole, massages, cocktails, make-up demo by Isreal Glam.

Molloy's and Stella & Dot Pop-Up Shop at Blush Beauty, 249 N. Water St., Cocktails, beauty, fashion, surprises and more.

Planet Bead, Boutique B'Lou, Timothy Westbrook and WellSpa at The Pfister Hotel, 424 E. Wisconsin Ave., Fashion Show, live music, still models, street dancers, necklace beading contest, food/drink, resident Artist Timothy Westbrook, still models in windows of The Pfister Hotel, makeovers from Trish McVoy, Well Spa mini chair massages.

SPiN Milwaukee Men's Suite, 233 E. Chicago St., Men’s Lounge featuring J. Hilburn Men’s Clothier by Lisa Gibb, drink and food specials, plus tons of ping pong.

Stephanie Horne, 244 N. Broadway, Tammy Spice trunk show, makeup demonstrations by Anne, cupcakes from Milwaukee Cupcake Company, drawing for $100 gift card.

The Shops of Grand Avenue, 275 W. Wisconsin Ave., Free libations, live music, free gift, new retailers including the debut of Flagship, all events in the Center Court.

Zita (with David Liska Custom Jeweler and HollenWolff) and Linda Marcus Design at Cranston, 250 N. Water St., Wine & appetizers, featuring the Wedding Day Collection from David Liska and much more.