BY JEN KENT | PHOTOS BY JENNI RADOSEVICH
|Newly vaulted ceilings make the space feel larger, and the open-concept floor plan lends itself to easy entertaining.||A primarily neutral color palette, accented with pops of color and
greenery, adds to the home’s marketability. “You give people a
blank canvas to work with,” says Jenni Radosevich, who oversaw
the entire-home renovation.
|Natural light floods the master bedroom, where West Elm end tables flank each side of the
bed and a midcentury modern chandelier, also from West Elm, hangs overhead.
‘My Flippin’ Friends’
Readers may recognize this project from “My Flippin’ Friends,” an HGTV pilot that first aired in early April. Ever the budding entrepreneur, project lead Jenni Radosevich pitched the idea — that of five close friends flipping homes in Milwaukee — to various TV networks before securing a pilot with HGTV. The network re-aired the pilot two additional times and intends to air it a third time to further gauge viewers’ interest. Whether the show will be picked up for a full season was still unknown at press time.
"It was in really dire shape,” says Milwaukeean Jenni Radosevich of the 1,465-square-foot, Walker’s Point home she and four friends — project manager and handyman Alan Damato, real estate broker and contractor Mike Styke, and design team duo Mallory Davis and Benji Bernhard — flipped last year.
A complete gut renovation, the project took more than three months to complete, with Radosevich overseeing the entire process. “Everything had fallen apart,” she says. “There was rodent damage everywhere; all the electrical wiring was frayed in the walls; there was no insulation in the house; (and) there were bugs everywhere.”
The fivesome transformed the space into one that is fresh, modern and airy, and Radosevich’s own design aesthetic, which favors whitewashed walls, pops of color, and black and white motifs, is present throughout the home, further adding to its Pinterest-worthy appeal. The Manitowoc native is perhaps best known as the brains behind I Spy DIY, a DIY and lifestyle blog with more than 55,000 followers on Facebook alone, so it’s no surprise that DIY projects — like the living room’s live-edge coffee table, the dining room’s copper chandelier, or repurposed barn doors — populate the space. “I wanted to make sure that it all seamlessly fit with my brand,” she adds.
And although the home, which Rad-osevich says was previously “kind of an eyesore in the neighborhood,” was her first flip, it certainly won’t be her last. She and Styke are eying a nearby property, which they intend to flip, and additional projects, from room makeovers to blog-related work, continue to fill her calendar.
Resource center: How to re-create the look
» Michael Hautanen can be credited with crafting the dining room table. The tabletop itself is made from 2-by-4-inch beams pulled from the rafters of the house, which date back 125 years. etsy.com/shop/MichaelHautanen
» Ray from Art of Wood constructed the living room’s built-in shelving unit. “I wanted to make a more modern house, but I still wanted a bit of character in it,” says lead designer Jenni Radosevich of the project. facebook.com/hardwdray
» The majority of the home’s walls are coated in Sherwin-Williams’ Pure White. sherwin-williams.com
» A step-by-step guide to re-creating select DIY projects can be found online at ispydiy.com, Radosevich’s DIY website and blog.
» Radosevich staged the living room’s bookshelves with trinkets from West Elm (westelm.com), and thrifted other accessories from nearby antique stores. Her go-to Milwaukee area spot, she says, is Antiques on Pierce (antiquesonpierce.com).